Altermotiv Report Launch Event 2017

400 Consumers. 14 Industry Leaders. 2 Months. 5 Omnicom Agencies. 4 Insights.

Contrary to what the industry thinks, consumers aren't aligned with the thinking of most car brands.

We hosted an Altermotiv event in London to try and gauge the public's concerns and questions about autonomous technology. Unsurprisingly, they confirmed everything we discussed in our report.